Welcome To
All-New Lexus ES
Dynamic Press Launch
Copenhagen 2026
#Lexus #ES #ExperienceAmazing #DiscoverLexus
Media Programme
Day 1 — Arrivals & Welcome
Arrivals to Copenhagen Airport
Met on arrival by Lexus Events Team
Flights to arrive by 17:00
Transfer to 1 Hotel, Copenhagen
Chauffeur transfer and check in
30 minute transfer from the airport
18:30 Welcome Reception
Garden Terrace, 1 Hotel
19:00 Product Presentation
The Studio, 1 Hotel
Optional Country Meetings after presentation
19:30 Dinner
Paere Dining Room, 1 Hotel
Overnight at 1 Hotel, Copenhagen
Day 2 — Test Drives
Breakfast
Paere Dining Room, 1 Hotel
Served between 07:00 and 10:30
Test Drives — Lexus ES
Hotel Entrance, 1 Hotel
Opportunity to drive different variants of the car in series of loop routes. The first drive will be from the hotel to ARKEN.
Refreshments
ARKEN Museum of Contemporary Art
Coffee and refreshments available during the test drive in the bespoke Lexus Hub
Test Drives — Lexus ES
Front entrance of ARKEN
Second test drive available — choice of loop routes using ARKEN as the hub.
Lunch
The Restaurant at ARKEN
Traditional Danish lunch available in private area of the main restaurant
Test Drives — Lexus ES and Departure Transfers
Front Entrance, ARKEN
The final test drive will be from ARKEN to the airport and based upon final flight schedules.
Roadbook
Speed Limits
- Urban / built-up areas: 50 km/h
- Rural / outside built-up areas: 80 km/h
- Motorways: 130 km/h
- Many motorway sections: 110 km/h
Morning Routes(Hotel > Hub)
Long
127 km2h 10'
Short
81 km1h 10'
Morning Loops
Long
111 km1h 40'
Short
79 km1h 10'
Afternoon Routes(Hub > Airport)
Long
77 km1h 20'
Short
60 km1h 0'
Shooting Locations
Hotel to Hub
Sæby Kirke
Hornsherredvej, Sæby
Kattinge
Kattinge Bygade
North Kattinge
Store Kattinge Sø
Ravnsholt Forest
Allerød
Around the Hub
Soderup countryside
Tølløse
Køge Old Town
Køge Torv
Ejby countryside
Køge Municipality
Holmen
Takkelloftvej, Copenhagen
Kongemarksvej
Kattinge, Roskilde
Safety Briefing
- Follow the route in car navigation system and remain on public roads.
- Maintain safe following distance; avoid abrupt lane changes.
- Pull over only in safe, legal areas for regrouping or shooting.
- Be mindful of pedestrians, cyclists, and heavy weekend coastal traffic.
- If you miss a turn, continue safely and rejoin when possible.
- Respect local traffic laws and event marshals at all times.
Practical Information
Emergency contacts
Lexus Europe
Stilyana Podmolova
+32 492 19 75 89Hospitality & Transfers
Mark Taylor
+44 7803 950318Road assistance
Inaki Benito
+34 619 407 827
Hotel
1 Hotel — Copenhagen
1 Hotels' debut in continental Europe, set within a 1928 functionalist building in Copenhagen's historic Latin Quarter. The hotel captures the city's devotion to design and sustainability through a serene, nature-led aesthetic—reclaimed wood, natural stone, and greenery climbing over terraces and courtyards.
Across 282 guest rooms, locally made ceramics, woven rugs, and Bamford bath products set a tone of quiet comfort, with intentional details from energy-efficient systems to collaborations with local beekeepers and community partners.
HUB
ARKEN Museum
ARKEN Museum of Contemporary Art sits in Ishøj, a suburb of Copenhagen. Established in 1996, it is known for a dynamic programme of exhibitions spanning art, architecture, design, and mixed media.
Surrounded by sea, dunes, and Ishøj Beach Park, Denmark's largest museum of contemporary art presents world-class work by local and international artists, with a strong community programme that encourages regular visits.
Hotel
1 Hotel — Copenhagen
1 Hotels' debut in continental Europe, set within a 1928 functionalist building in Copenhagen's historic Latin Quarter. The hotel captures the city's devotion to design and sustainability through a serene, nature-led aesthetic—reclaimed wood, natural stone, and greenery climbing over terraces and courtyards.
Across 282 guest rooms, locally made ceramics, woven rugs, and Bamford bath products set a tone of quiet comfort, with intentional details from energy-efficient systems to collaborations with local beekeepers and community partners.
HUB
ARKEN Museum
ARKEN Museum of Contemporary Art sits in Ishøj, a suburb of Copenhagen. Established in 1996, it is known for a dynamic programme of exhibitions spanning art, architecture, design, and mixed media.
Surrounded by sea, dunes, and Ishøj Beach Park, Denmark's largest museum of contemporary art presents world-class work by local and international artists, with a strong community programme that encourages regular visits.
Emergency contacts
Lexus Europe
Stilyana Podmolova
+32 492 19 75 89Hospitality & Transfers
Mark Taylor
+44 7803 950318Road assistance
Inaki Benito
+34 619 407 827
Press Kit
Download official assets, event materials, and reference documents in one place.